The enrolment problem
EdTech brands often over-invest in top-funnel reach and under-invest in course-market fit, proof, and onboarding. The result is cheap installs and expensive drop-off.
A better growth model
- Segment campaigns by exam, skill, or parent vs student intent
- Use faculty and outcome stories as the main creative engine
- Build landing pages around one course decision, not the whole catalogue
- Measure trial-to-paid, not only CPL
That is the framework we use when helping learning brands scale with cleaner unit economics.