India’s economic trajectory is encountering turbulence, driven by a sharp rise in food prices and weakening urban demand. While rural markets remain relatively stable, urban
In today’s digital landscape, marketers often debate the merits of organic search traffic versus social media engagement. But here’s the truth: it’s not a zero-sum
If you’ve spent any time on social media lately, you’ve probably noticed something: shopping is everywhere. What used to be a space for sharing selfies
Digital branding is crucial to putting your business on the radar and connecting with your audience faster. A digital presence is essential for building brand
Introduction Evaluating marketing performance can be a daunting task for many small businesses. Understanding what’s working and what’s not requires time and resources that are
The role of A/B testing in performance marketing A/B testing might just be the solution you’re looking for. As a performance marketer, it’s important to
Introduction In India’s bustling digital arena, YouTube reigns as the king of video marketing, boasting a staggering 500 million active users. Businesses are eager to
Introduction Crafting a performance marketing strategy is akin to navigating a bustling marketplace, with an array of channels and campaigns vying for attention. While there’s
Introduction Utilizing Artificial Intelligence (AI) in marketing has become imperative for staying ahead in today’s rapidly evolving landscape. While many marketing teams have embraced growth-oriented