Objective
Chérie needed performance marketing that protected brand feel while producing measurable return. We built a full-funnel system connecting creative, targeting, and conversion pages.
What we did
- Mapped the customer journey from first view to repeat purchase
- Launched offer-led creatives with brand-safe storytelling
- Separated prospecting and retargeting with tighter exclusions
- Optimized product pages for speed, proof, and clarity
Results
The campaign delivered a 335% ROAS increase versus the previous baseline, with better blended CAC and stronger catalog efficiency.