Best Part? We didn’t make any changes to the monthly budgets! It Was all about Optimisation!
Can you also really grow your traffic exponentially without spending more?
Yes — and Sahil Machines is proof.
About Sahil Machines
Sahil Machines is a leading OEM under the Atma Nirbhar Bharat initiative, specializing in heavy-duty CNC and industrial machinery. In late 2024, we decided to scale visibility and lead generation — without increasing the digital marketing budget.
The Challenge
Despite consistent ad spending and content efforts, traffic had plateaued. We needed to:
- Improve organic visibility
- Enhance ad performance
- Maximize ROI from the same marketing spend
The Strategy
Here’s how we scaled:
SEO Revamp
- Keyword-focused blog roll-out
- Site-wide schema & on-page fixes
- Industry-relevant backlink outreach
PPC Optimization
- Focused ad spend on high-converting keywords
- Smart retargeting using display ads
- Weekly bid and content A/B testing
Better Tracking
- GA4 setup for deep attribution
- Funnel-based session tracking
The Numbers: Oct 2024 vs. Apr 2025
| Metric | Oct 2024 (30 Days) | Apr 2025 (15 Days) | % Change |
|---|---|---|---|
| Total Sessions | 2,416 | 5,390 | 🔼 122.99% |
| Organic Search | 474 | 654 | 🔼 37.97% |
| Paid Search | 359 | 483 | 🔼 34.54% |
| Direct Sessions | 463 | 483 | 🔼 4.32% |
| Display Ads | 956 | 3,380 | 🔼 253.14% |
Final Outcome
- ✅ 122% total traffic growth
- ✅ 3.5X increase in display ad performance
- ✅ 38% rise in organic sessions
- ✅ CPL (cost per lead) dropped without increasing budget
Sahil Machines scaled digital growth smartly. By optimizing SEO and reallocating ad spend with a clear content plan and analytical mindset, we generated maximum traffic per rupee.
Want to know how we can do the same for your business?
📩 Reach out at www.archmation.com
