Scaling Towards Profitability

How Archmation Optimized Efficiency and Increased AOV by 30% for Fracktal

1. Executive Summary

Over a 6-month period, Archmation successfully navigated a high-competition market for our client, Fracktal. By shifting the focus from raw traffic to Average Order Value (AOV) and ad efficiency, we transitioned the brand from significant monthly losses to a net profitable month in January 2026, achieving a peak ROAS of 20.37.

2. The Challenge

When Archmation took over in August 2025, the unit economics were unsustainable:

• The “Loss” Gap: AOV was ₹1,319, while the average product cost was ₹1,500. Every sale resulted in a gross loss before marketing.
• High Acquisition Costs: A Cost Per Order (CPO) of ₹565 meant the business was losing over ₹700 per unit sold.

3. The Archmation Strategy

We implemented a three-stage tactical roadmap to flip the script:

• Stage 1: Market Penetration (Aug–Sep): We deployed a high-spend strategy (₹59k+) to establish market presence and aggressively collect pixel data, seeding the audience for future retargeting.
• Stage 2: Seasonal Optimization (Nov): Leveraging holiday demand, we achieved the first major efficiency breakthrough with a 4.05 ROAS and ₹71,746 in sales volume.
• Stage 3: The Profitability Pivot (Jan): We drastically reduced ad spend (₹1,094) while maintaining ₹22k+ in sales—transitioning the brand to rely on brand equity and high-intent retargeting.

Key Performance Indicators (KPIs)

5. Archmation’s Key Findings

• AOV as the Profitability Lever: The 30% growth in AOV was the critical win. By pushing the AOV past the ₹1,500 cost floor, we made profitability a mathematical certainty.
• The “Delayed Win” Effect: Archmation’s strategy proved that high spend in late 2025 “seeded” the audience that converted with massive efficiency in the new year.
• Efficiency Milestone: Total sales reached ₹2.78 Lakhs with an overall ROAS of 2.75 throughout the optimization period.

6. Conclusion & Next Steps

The Fracktal project is a flagship example of Archmation’s philosophy: Scale for efficiency, not just volume.

Our Next Phase:

1. Re-invest in Top-of-Funnel: With AOV stabilized above ₹1,700, we are ready to scale spend safely.
2. Creative Replication: We are analyzing the “November Magic” creatives to replicate high-volume success.
3. Margin Protection: Maintaining a ₹1,650 AOV floor to buffer against market fluctuations.

Want Archmation to audit your unit economics? Let’s turn your ad spend into actual profit.