Background
Chegg, a prominent player in the educational services industry, sought to enhance its digital presence in India to reach more students and strengthen its brand. They knew that a strategic partner was essential to navigate the dynamic digital landscape and chose Archmation Studios for their expertise in digital marketing and content strategy.
Goals
- The primary goals for the collaboration were:
- Drive substantial growth in organic impressions and followers.
- Increase user signups for Chegg’s educational platform.
- Successfully launch a new Teachable-based Learning Management System (LMS).
- Amplify their presence on YouTube and other social media channels.
Archmation’s Strategy
Competitor Analysis: Archmation conducted an in-depth competitor analysis to identify gaps in the market and pinpoint areas where Chegg could differentiate itself.
Video Marketing Strategy: They designed a comprehensive video marketing strategy, focusing on impactful content tailored to Chegg’s audience on various platforms.
Content Creation: A diverse range of high-quality videos was produced, including explainers, IGTV videos, reels, and more, aligning content with platform best practices and audience preferences.
Execution and Results
40,000+ Organic Impressions: The targeted campaigns effectively reached the intended audience, resulting in over 40,000 organic impressions.
10,000+ Organic Followers: The steady flow of engaging content led to significant follower growth, exceeding 10,000 new followers.
300+ Signups: High engagement converted into 300+ new user signups, directly impacting Chegg’s bottom line.
Teachable-Based LMS: The personalized LMS launch was a success, boosting onboarding by 20%.
51k YouTube Views: Creative video marketing strategies attracted 51,000 views, expanding Chegg’s YouTube reach.
Timeline of Key Milestones
- In August 2021: The collaboration took off with the signing of the contract, marking the beginning of a promising partnership.
- From September 2021 to October 2021: A comprehensive competitor analysis and video marketing strategy laid the foundation for the project, setting the stage for impactful campaigns.
- In November 2021: The Christmas campaign rolled out, bringing festive cheer and driving significant engagement.
- By December 2021: Growth metrics soared to new heights, with impressions, likes, and user onboarding all reaching impressive levels.
- In January 2022: The consolidation of social media efforts resulted in a solid 27% growth across channels.
- Come March 2022: Instagram’s organic growth surpassed 45%, a remarkable achievement showcasing strategic content’s power.
- By April 2022: The social media-generated leads were seamlessly onboarded, turning engagement into tangible results.
- In June 2022: The launch of the LMS propelled user onboarding by an impressive 20%, enhancing the learning experience.
- By August 2022: The successful partnership was solidified with a renewed contract, marking a new chapter of collaboration.
Conclusion
Archmation Studios’ innovative strategies lit a spark that ignited Chegg’s social media base, driving an astonishing 400% growth in India. With creative content, strategic marketing, and precise data analysis, Chegg’s digital footprint expanded exponentially. This growth not only strengthened Chegg’s presence but also reinforced its status as a trailblazer in educational services.
Ready to elevate your brand’s digital presence like Chegg? Partner with Archmation Studios today and let’s achieve remarkable growth together. Reach out now to discover how tailored digital strategies can transform your business.
