Client: Chérie (Fashion & Beauty Accessories)
Timeline: September 2025 – February 2026
Objective: Transition from high-burn customer acquisition to a sustainable, high-profit growth model.
Executive Summary
When Archmation took over the digital marketing for Chérie, the brand was facing a common “scaling trap”: high ad spend with diminishing returns. By implementing a data-first optimization strategy, Archmation successfully reduced ad spend by 77% while maintaining revenue, ultimately boosting ROAS from 0.98x to 4.27x.
The Problem: The Scaling Trap
In late 2025, Chérie was aggressive in its pursuit of market share. However, by November 2025, the numbers revealed an unsustainable trend:
- Negative Profitability: An ad spend of ₹17,934 resulted in a net loss for the month.
- Low Efficiency: A ROAS of 0.98x meant the brand was losing money on every order once overhead was considered.
- Bloated Budgets: Too much capital was being allocated to broad audiences that weren’t converting.
The Archmation Strategy
Archmation ignored the “more spend equals more growth” myth and focused on Profit-First Marketing.
1. Data-Driven Trimming
We performed a deep-dive audit of the September–November data. We identified “spend leaks”—creative sets and audience segments that were consuming budget without producing orders. We immediately cut spend on these segments.
2. Funnel Optimization
Instead of broad-spectrum targeting, Archmation pivoted to high-intent “lifestyle” segments. We optimized the Cost Per Sale (CPS) by focusing on retargeting users who had interacted with the brand but hadn’t yet purchased.
3. Margin Protection
Our goal wasn’t just “Sales”; it was “Total Profit.” We shifted the focus to the Net Profit per Order, ensuring that every rupee spent by the client was working toward a positive bottom line.
The Results: Efficiency at Scale
The transformation over five months showcases the power of the Archmation methodology:
| Metric | Under Previous Management (Nov 2025) | With Archmation (Feb 2026) | Change |
| Ad Spend | ₹17,934 | ₹4,134 | -77% (Cost Saving) |
| Sales | ₹17,652 | ₹17,645 | Stable Revenue |
| ROAS | 0.98x | 4.27x | +335% Efficiency |
| Monthly Profit | -₹282 (Loss) | +₹13,510 | 142% Increase |
The Outcome
By February 2026, Archmation had turned Chérie into a lean, profitable machine. We proved that by spending 77% less, we could achieve the same revenue—effectively quintupling the client’s marketing efficiency.
Chérie now operates with a healthy 4.27x ROAS, allowing them to reinvest their profits into product development rather than expensive, inefficient ads.
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