At Archmation, we pride ourselves on delivering tangible results for our clients through expert SEO strategies. Today, we’re excited to share a success story from one of our recent projects. Let’s dive into the key findings from our client’s latest analytics report, showcasing the impact of our SEO efforts over the past 90 days.
User Acquisition and Growth
Our SEO strategies have contributed to significant growth in our client’s user base, with 2.3K new users joining their platform. This matches their total user count, indicating a substantial influx of fresh audience. The average engagement time stands at 1 minute and 23 seconds, suggesting opportunities for further optimization in user retention and content engagement.
Where Are the Users Coming From?
- Direct Traffic: 2.2K sessions
- Organic Search: 1.8K sessions
- Referral: 248 sessions
- Unassigned: 85 sessions
- Organic Social: 50 sessions
This breakdown highlights the success of our SEO efforts, with organic search driving a significant portion of traffic. There’s potential to further enhance referral and social media strategies.
Geographical Reach
Our client’s platform has achieved a global footprint, with users from various countries:
- India: 1.3K users
- United States: 477 users
- Germany: 66 users
- United Kingdom: 63 users
- China: 51 users
This diverse user base presents opportunities for targeted content and localization strategies, which Archmation can help develop.
Most Viewed Pages
- Market Research & Data Analytics: 4.6K views
- Contact Page: 1.1K views
- Team Page: 558 views
- Services Page: 427 views
- Home Page: 318 views
Our SEO efforts have successfully directed traffic to core service pages. The high view count for the contact page suggests strong user intent to engage with our client’s services.
User Behavior and Engagement
The most frequent user events on the platform include:
- Page views: 14K
- User engagement: 7.7K
- Session starts: 4.4K
- Scrolls: 2.7K
- First visits: 2.3K
These metrics indicate active user exploration of the site. However, we recommend focusing on increasing form submissions and file downloads to boost conversions.
Areas for Future Optimization
- Retention: Cohort analysis shows a sharp drop-off after the initial week. Archmation can help implement strategies to improve user retention.
- Platform Diversity: Currently, 100% of key events are happening on the web platform. We could explore mobile optimization strategies to open new growth avenues.
- Revenue Generation: We are going to reassess the conversion strategy and explore new revenue streams through PPC channels.
- Social Media Presence: With only 50 sessions from organic social, there’s a significant opportunity to boost social media marketing efforts.
Conclusion
This analytics report demonstrates the positive impact of Archmation’s SEO strategies on our client’s digital performance. While we’ve seen strong results in user acquisition and content engagement, there are clear areas for further improvement in user retention, platform diversity, and revenue generation.
Our goal is to drive even better results in the coming months, ensuring our client’s continued growth and success in the digital landscape.
Stay tuned for more success stories as we continue to deliver data-driven growth for our clients.
