Company Name: Raghavendra Builders
Project Name: Raghavendra Residency Apartments
Location: Chennai, Tamil Nadu
Property Details:
- Premium apartments
- 2 BHK and 3 BHK configurations
- Amenities: Modern gym, swimming pool, community hall, 24/7 security
- Price Range: ₹60 lakhs to ₹75 lakhs
Challenges
- High Competition: Numerous builders in Chennai targeting the same audience.
- Limited Online Presence: Minimal visibility in organic search and no effective ad campaigns.
- Target Audience Reach: Difficulty in attracting serious buyers through traditional marketing.
Objectives
- Achieve a minimum of 46 unit sales within seven months.
- Increase online visibility through SEO and paid advertising.
- Improve website traffic and lead conversion rates.
Our Customized Strategy
1. Search Engine Optimization (SEO):
- Conducted detailed keyword research
- Optimized on-page elements
- Published targeted content
- Built 20 high-quality backlinks through local directories
2. Paid Advertising (Google PPC and Meta Ads):
- Google Ads:
- Campaigns:
- Brand awareness with display ads.
- Lead generation with CTAs in search ads.
- Budget Allocation:
- Performance:
- Click-through rate (CTR): 4.8%.
- Cost per lead (CPL): ₹2,800(approx)
- Campaigns:
- Meta Ads (Facebook and Instagram):
- Campaigns:
- Retargeting website visitors with carousel ads.
- Targeting young professionals and families with engaging visuals.
- Budget Allocation:
- Total Spend: ₹6 lakhs over seven months.
- Primary focus on Anna Nagar and nearby areas.
- Performance:
- CTR: 3.6%.
- CPL: ₹2,600(approx).
- Campaigns:
3. Lead Nurturing:
- Was outside our scope and was handled by the client’s sales team
So How did we do?
Timeline: 7 months
| Month | Website Traffic | Leads Generated | Units Sold | Key Campaign Focus |
| Month 1 | 2,000 | 25 | 2 | Brand awareness |
| Month 2 | 3,000 | 35 | 3 | Lead generation |
| Month 3 | 3,500 | 40 | 5 | Retargeting |
| Month 4 | 4,000 | 45 | 6 | High-intent keyword |
| Month 5 | 3,800 | 40 | 4 | Mid-funnel engagement |
| Month 6 | 3,200 | 30 | 3 | Client Follow-ups |
| Month 7 | 2,500 | 20 | 2 | Closing sales |
| Metric | Initial Value | Final Value | Improvement (%) |
| Website Traffic | 1,200/month | 22,000 (total) | +650% |
| Organic Keywords | 25 | 500 | +1900% |
| Leads Generated | 20/month | 235 (total) | +1075% |
| Conversion Rate | 2% | 8% | +300% |
| Units Sold | 0 | 25 | 100% |
Key Highlights Of Our Work
- Organic Search Performance:
- Ranked on the first page for 12+ high-intent keywords.
- 40% of leads came from organic traffic.
- Paid Advertising Success:
- 60% of leads generated directly through paid ads (Google and Meta).
- Achieved a blended CPL of ₹2,700 across platforms.
- Enhanced User Engagement:
- Bounce rate was reduced by 20%.
- The average session duration increased to 2.5 minutes.
We weren’t able to hit the requested target of 45 unit sales due to limited budget and high competition. But the client was satisfied over all with the performance as they managed to get a good ROI on their overall spends with us.
